Net Bookings
9.9%
Average month-over-month growth
OW.N SKN Aesthetics is a Burgess Hill, UK based aesthetics clinic offering a variety of beauty treatments.
Bookings
2.3×
Growth over 9 months
Clients
137%
Increase in unique clients
ROAS
4×
Return on ad spend (incl. LTV)
I structured campaigns to test and scale efficiently; A/B testing audiences and creatives, building lookalike audiences from high-intent signals (profile visitors, engagers, and contacts), and using exclusions to prevent audience overlap between ad groups so budgets didn’t cannibalise. Creatives were being tested (before-and-after results, meme/relatable content, and promo/educational variants) to identify winners, then I shifted budget towards the top performers while rotating in new tests. I also boosted high-engagement posts which contributed to a significant uplift in follower count. Ongoing optimisation covered placement checks, frequency and CPC/CPA monitoring, and creative refreshes to maintain performance.
Sunday in Lisboa
Fashion Concept Store
VERIS Official
Ecommerce
OW.N SKN
Beauty Salon
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I use a full creative toolkit to craft high-performing ad creatives, email creatives, social content, and Reels; from concept and storyboards to design, edit, motion, and sound. I handle colour grading, typography, layout and more.
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Aderans UK
Full-funnel growth strategy across Meta, Google, and Email.
Meta AdsGoogle AdsEmailSEOCRO
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- Paid Ads (Google & Meta): High-budget scale plan across Search/Shopping + Meta prospecting/retargeting to lift visibility and sales.
- Creative Testing: Systematic Meta testing (formats, hooks, UGC vs. studio, offer framing) to identify winning creative types before rollout.
- Email Marketing: Managed three distinct lists: eCommerce (D2C), Salons & B2B, with tailored weekly emails (promotions/education for D2C, exclusive in-salon offers for salon customers, trade offers & assets for B2B).
- SMS Marketing: Timed promos, launches, and back-in-stock alerts synced with email.
- SEO & Content: Targeted keywords, refreshed category/product copy, and trend-led blog posts to capture high-traffic queries; on-page fixes + schema.
- Full-Funnel Strategy: Awareness (video/UGC, blogs) → Consideration (education, comparison guides) → Conversion (offers, retargeting, email/SMS) → Retention (post-purchase flows, salon/B2B nurture).
- Marketing Automation & Lifecycle: Welcome, Browse Abandon, Add to Cart/Abandoned Cart, Checkout Abandon, Post-Purchase (care guides, cross-sell) etc.
OW.N SKN
Full-funnel growth strategy across Meta, Google, and Email.
Meta AdsMessage AutomationsGoogle Business OptimisationSEO
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- Meta Ads: Campaigns optimised for bookings, A/B tested creatives, interest/lookalike audiences, and retargeting to convert site and social engagers.
- Message Automations: Instagram DM flows that qualify leads, route FAQs, and push booking links or free consults, cutting response time and lifting conversion from chat.
- Google Business Optimisation
- SEO using Ahrefs: Service-specific landing pages built around compelling Before & After galleries, each with keyword-led copy and an FAQ section answering what people actually search.
Veris Official
Full-funnel growth strategy across Meta, Google, and Email.
Meta AdsGoogle AdsEmailSEOCRO
Read the strategy
Approach: Demand capture (search, branded) paired with demand creation (UGC, seasonal offers). Optimised landing flow and email automation to improve payback and retention.
- Value-based bidding with LTV-informed targets
- UGC creatives for cold audiences
- Email flows: browse, cart, post-purchase
- Review velocity & GMB
Results: Sustainable bookings growth with improved CAC payback; email contributing 18–22% MoM revenue.
Aderans UK (trading as Trendco) is the UK arm of the Aderans Group, providing wigs, hairpieces and hair loss solutions nationwide.
Ranking Keywords
258.7%
From 1,143 → 4,100 (Dec→Jul)
Top 1–3 Positions
3.8×
From 32 → 120 (Dec→Jul)
Domain Authority
64%
From DA 25 → 41
Organic Traffic
33.9×
From 182 → 6,172 sessions
Recruiter FAQs
Quick answers about how I work, availability, and process.
What roles are you targeting?
I’m focused on full-time PPC Specialist or Digital Marketing Manager roles within agencies or high-growth in-house teams.
What industries do you know best?
I’m open to freelance/contract and selective full-time roles where there’s strong brand-fit. I work remote or hybrid and can operate across UK/EU time zones.